5Crypto

Bridging the gap between consumer & Crypto and leading the conversation in #cryptoculture

Thought leadership, Crypto,
NFTS, Blockchain & Metaverse

The 5C Difference

We are the leading communications agency for cryptocurrency, metaverse,NFTs and consumer brands across all categories.

Sensing an opportunity and seeing an early burgeoning trend, 5th Column set up a cryptocurrency, NFT, metaverse and blockchain practice – 5CRYTPO to help facilitate B2B thought leadership and partnerships, tech & crypto press, B2C education, innovation and integration of consumer brands into the world of crypto. The team works with brands across music, gaming, collectibles, fashion, sports, lifestyle and technology in many aspects of crypto and NFT collection drops, expanding into the metaverse, partnerships and collaborations.

5CRYPTO is helping brands bridge the gap between consumer & crypto and leading the conversation in an emergent #cryptoculture, bridging crypto into the mainstream, and disseminating the message and educating leaders on how to tap into the movement. The agency works closely with both leaders in the crypto space and consumer space and has a strong understanding of both worlds.

We are Agents of Innovation.

Forbes

Sensing an opportunity and seeing an early burgeoning trend, Akbar set up a cryptocurrency, NFT, metaverse and blockchain practice – 5CRYTPO to help facilitate B2B thought leadership and partnerships, B2C education, innovation and integration of consumer brands into the world of crypto. Today his team helps brands across music, gaming, collectibles, fashion, sports, lifestyle and technology in many aspects of crypto and NFT collection drops, expanding into the metaverse, partnerships and collaborations.

“5CRYPTO is helping brands bridge the gap between consumer & crypto and leading the conversation in an emergent #cryptoculture, bridging crypto into the mainstream, and disseminating the message and educating leaders on how to tap into the movement,” says Hamid. “We have a very unique positioning in that we work closely with both leaders in the crypto space and consumer space and have a strong understanding of both worlds.”

Akbar and his team are seeing a succession of mainstream brands undertake marketing strategies around implementing blockchain and crypto technologies. They are privy to insights for brands that want to be involved in this new transformation.
Akbar Hamid: Marketing Leaders Must Harness The Power Of Cryptocurrency, Blockchain, NFTs And The Metaverse To Promote And Drive Innovation
Akbar’s visionary public relations, communications, social media and marketing strategies have established a reputation as a leader specialized in a digital-first world. Founder and CEO of his company, The 5th Column, he has succeeded to enter a field few of his contemporaries had the vision or ability to do – see an emerging trend and capitalise on it through starting a dedicated NFT, blockchain, + crypto division, 5CRYPTO. The NYC-based company is spearheading the field with clients that include some of the biggest innovators in the space from Metaverse leader, The Sandbox to WAX blockchain, William Quigley and VC legend and NFTs for social good thought leader, Bill Tai.

Hamid has been recently selected as a Forbes Next 1,000 honoree this year as well as recognized as an Asian American Pacific Islander (AAPI) making history in 2021 by Good Morning America. His professional success is reflected through his agency which has worked with an array of brands including Rémy Martin, Belvedere Vodka, Champagne Bollinger, Van Cleef & Arpels, Montblanc, Publicis Sapient, iFlix, R/GA, Boxed, The Dalmore Whisky, and more. With a well-marked global cultural perspective and business acumen starting in an altogether different place, 5th Column now plans to leverage their agency expertise to become the bridge between consumers and crypto.

The 5C Difference

Brand buidling. marketing. communication.

The 5th Column is at the forefront of innovation as one of the only communication firms that is rooted in a consumer practice while leading the conversation in cryptocurrency, NFT, Metaverse thought leadership and transformation.

We are proudly minority owned and majority women led with a diverse team across the country.

We are a creative communications consultancy that helps brands transform for the future. Companies seek us out when they need to lead the business and cultural conversation.

Our creative consultancy specializes in integrated marketing and communications across spirits, hospitality, fashion, cryptocurrency, technology, entertainment, NFTs and lifestyle brands with a talented group of industry veterans bringing over 25 years of public relations and marketing expertise.

We work to integrate consumer brands into the future of technological innovation while we shape consumer facing narratives and partnerships for crypto, NFT & metaverse platforms.

5C has a dedicated influencer marketing and social media division that supports the team across all client needs.

Core Capabilities

media relation
Media Relation
strategy
Strategy
campaign development
Campaign Development
red carpet talent management
Red Carpet Talent Management
event production and execution
Event Production & Execution
guest list curation
Guest list Curation
influencer relations and digital strategy
Influencer Relation + Digital Strategy
social media management
Social Media Management

Where we are

5c location

Client Snapshot

5Crypto by 5th column
r/gasandboxnft bzlwaxpublicist sapientcoindeskmetagoodflickpaycryptographaokiverseblock baramethyst

Media Relations Experts

5Crypto dominates the media landscape across crypto, business, finance & consumer press

5CRYPTO by 5th Column has strong and longstanding relationships with top tier press across business, crypto, finance and consumer media in broadcast, podcast, online, print and radio.

The agency specialized in:

  • Fundraising, acquisition, sale & merger announcements
  • Executive profiles & thought leadership development 
  • Broadcast & podcast interviews 
  • NFT program development & launches 
  • Feature stories and brand profiles 
  • Newsjacking and ongoing commentary and inclusion in round-ups; crypto markets press 
  • Campaign development and launches 
media relations exports

Strategic Media Relations

ENSURING TOP TIER COVERAGE ACROSS B2B, FINANCIAL TECH & CONSUMER PRESS
media relation news
media relation news clipping

Thought Leadership

WORKING WITH KEY INDUSTRY LEADERS TO SHAPE & OWN THE NARRATIVE IN CRYPTO CULTURE
william quigleymarket now

5CRYPTO represents some of the biggest thought leaders in the crypto, NFT and metaverse space from OG crypto investors and founders like William Quigley, co-founder of Tether and WAX to VC legends such as Bill Tai, co-founder of NFT for social good platform, Metagood.

Additionally, 5C represents top Crypto news platform, CoinDesk, and handles all thought leadership for their key on-air talent and executives from Michael Casey to Christine Lee in addition to speaking engagements and award opportunities.

5CRYPTO  clients are constantly in the press from top tier broadcast like CNN, CNBC, Bloomberg and more to top tier crypto and financial press from CoinDesk to CoinTelegraph, Blockworks, Decrypt and others.

Speaking Engagements

RELATIONSHIPS & ACCESS TO THE TOP CRYPTO, NFT & FINANCE CONFERENCES ACROSS THE GLOBE

5CRYPTO works with the top crypto and NFT conferences to secure speaking engagements and partnerships for clients including:

  • NFT NYC
  • Consensus by CoinDesk
  • SXSW
  • North American Bitcoin Conference
  • BTC Miami
  • CES
  • NFT BZL
  • CFC St. Moritz
  • Tech Circus
  • Paris Blockchain Week Summit
  • SALT
speaking engagements

NFT Development & Launches

INTEGRATING CONSUMER BRANDS INTO THE FUTURE OF TECHNOLOGICAL INNOVATION AND SHAPING CONSUMER FACING NARRATIVES & PARTNERSHIPS FOR CRYPTO, NFT & METAVERSE PLATFORMS

5CRYPTO by 5th Column has a talented crypto native and consumer founded team that has established a program to work with consumer and retail brands wanting to integrate and launch authentic NFT programs and partnerships.  We advise and concept the appropriate NFT programs and launches curated for your audience.  Services include:

  • Education and understanding of the NFT and crypto space for brand partners and their C-suite and marketing teams 
  • Recommended role out of NFT programs in a thoughtful and authentic way to make consumers feel included and part of the process 
  • Development of NFT programs and partnerships including storytelling narratives, press campaign, suggested blockchain partners, developers and product specialists 
  • Overseeing program execution from start to finish
  • Exclusive access to vIRL NFTs (virtual + in real life) - digital assets redeemable for physical goods 
vouge business and the new york times

What are NFT'S?

NFTs (Non-fungible tokens), are a type of digital asset living on a blockchain that cannot be exchanged, altered or split into smaller parts.  They are collectibles because they cannot be duplicated.

NFTs (non-fungible tokens) are the latest craze in both art and technology. In little under a year, this new asset class has moved from insider tip to $300+ million market with the potential to exceed $25B soon. In the last months alone, the world's largest NFT exchange generated over $3B in transactions, growing 950 percent month over month. And while the growth and use-cases are unquestionably in art and media today, we are poised to see adoption in many other historically physical-only collectables markets.

Key use cases

Authenticity & Verification

Brands can use this as a tool to ensure authenticity

Tracking Start to Finish + Ongoing Resale

With blockchain technology, we can now track fabric source all the way to manufacturing and all the steps in between.  The consumer has full transparency in the entire supply chain.  With collectibles, it is full transparency with how and when NFT traded hands even once it is on the secondary resale market

Digital Collectibles + Physical Redeemable Goods

Most portfolio’s now include digital assets from art to fashion.  Price points range from a few dollars to millions of dollars. Beyond art and collectibles, vIRL (Virtual + in real life) NFTs are a new concept where retailers can create a digital asset that is redeemable for a physical good.  This is going to change the face of commerce and a great way for retail and fashion brands to explore and play with the NFT space.  It solves for production costs (items don’t need to be produced until they are redeemed and brand decided redemption window), unnecessary boxing, wrapping and shipping as the digital asset can be returned or exchanged without redemption and many more mutually beneficial impacts for both consumers, brands and the environment.

Perpetual Royalties & Perpetual Giving

With blockchain, we are now seeing a model where the creator can continue to be rewarded for their work.  With every transaction recorded, every time a NFT is resold, the creator can benefit from the sale in perpetuity.  Similarly, the most incredible aspect of this is perpetual giving and how philanthropic organizations with giving tied to NFTs can benefit in perpetuity every time the item is resold and continue to fundraise essentially forever!

Connecting with Fans

For celebrities, fashion designers, artists & musicians this tool is invaluable.  They can remove the middle man and directly communicate with fans and create unique experiences and giveaway through blockchain technology.  We are doing this with iconic heavy metal band, Avenged Sevenfold