We are the leading communications agency for cryptocurrency, metaverse,NFTs and consumer brands across all categories.
Sensing an opportunity and seeing an early burgeoning trend, 5th Column set up a cryptocurrency, NFT, metaverse and blockchain practice – 5CRYTPO to help facilitate B2B thought leadership and partnerships, tech & crypto press, B2C education, innovation and integration of consumer brands into the world of crypto. The team works with brands across music, gaming, collectibles, fashion, sports, lifestyle and technology in many aspects of crypto and NFT collection drops, expanding into the metaverse, partnerships and collaborations.
5CRYPTO is helping brands bridge the gap between consumer & crypto and leading the conversation in an emergent #cryptoculture, bridging crypto into the mainstream, and disseminating the message and educating leaders on how to tap into the movement. The agency works closely with both leaders in the crypto space and consumer space and has a strong understanding of both worlds.
We are Agents of Innovation.
The 5th Column is at the forefront of innovation as one of the only communication firms that is rooted in a consumer practice while leading the conversation in cryptocurrency, NFT, Metaverse thought leadership and transformation.
We are proudly minority owned and majority women led with a diverse team across the country.
We are a creative communications consultancy that helps brands transform for the future. Companies seek us out when they need to lead the business and cultural conversation.
Our creative consultancy specializes in integrated marketing and communications across spirits, hospitality, fashion, cryptocurrency, technology, entertainment, NFTs and lifestyle brands with a talented group of industry veterans bringing over 25 years of public relations and marketing expertise.
We work to integrate consumer brands into the future of technological innovation while we shape consumer facing narratives and partnerships for crypto, NFT & metaverse platforms.
5C has a dedicated influencer marketing and social media division that supports the team across all client needs.
5CRYPTO by 5th Column has strong and longstanding relationships with top tier press across business, crypto, finance and consumer media in broadcast, podcast, online, print and radio.
The agency specialized in:
5CRYPTO represents some of the biggest thought leaders in the crypto, NFT and metaverse space from OG crypto investors and founders like William Quigley, co-founder of Tether and WAX to VC legends such as Bill Tai, co-founder of NFT for social good platform, Metagood.
Additionally, 5C represents top Crypto news platform, CoinDesk, and handles all thought leadership for their key on-air talent and executives from Michael Casey to Christine Lee in addition to speaking engagements and award opportunities.
5CRYPTO clients are constantly in the press from top tier broadcast like CNN, CNBC, Bloomberg and more to top tier crypto and financial press from CoinDesk to CoinTelegraph, Blockworks, Decrypt and others.
5CRYPTO works with the top crypto and NFT conferences to secure speaking engagements and partnerships for clients including:
5CRYPTO by 5th Column has a talented crypto native and consumer founded team that has established a program to work with consumer and retail brands wanting to integrate and launch authentic NFT programs and partnerships. We advise and concept the appropriate NFT programs and launches curated for your audience. Services include:
NFTs (Non-fungible tokens), are a type of digital asset living on a blockchain that cannot be exchanged, altered or split into smaller parts. They are collectibles because they cannot be duplicated.
NFTs (non-fungible tokens) are the latest craze in both art and technology. In little under a year, this new asset class has moved from insider tip to $300+ million market with the potential to exceed $25B soon. In the last months alone, the world's largest NFT exchange generated over $3B in transactions, growing 950 percent month over month. And while the growth and use-cases are unquestionably in art and media today, we are poised to see adoption in many other historically physical-only collectables markets.
Brands can use this as a tool to ensure authenticity
With blockchain technology, we can now track fabric source all the way to manufacturing and all the steps in between. The consumer has full transparency in the entire supply chain. With collectibles, it is full transparency with how and when NFT traded hands even once it is on the secondary resale market
Most portfolio’s now include digital assets from art to fashion. Price points range from a few dollars to millions of dollars. Beyond art and collectibles, vIRL (Virtual + in real life) NFTs are a new concept where retailers can create a digital asset that is redeemable for a physical good. This is going to change the face of commerce and a great way for retail and fashion brands to explore and play with the NFT space. It solves for production costs (items don’t need to be produced until they are redeemed and brand decided redemption window), unnecessary boxing, wrapping and shipping as the digital asset can be returned or exchanged without redemption and many more mutually beneficial impacts for both consumers, brands and the environment.
With blockchain, we are now seeing a model where the creator can continue to be rewarded for their work. With every transaction recorded, every time a NFT is resold, the creator can benefit from the sale in perpetuity. Similarly, the most incredible aspect of this is perpetual giving and how philanthropic organizations with giving tied to NFTs can benefit in perpetuity every time the item is resold and continue to fundraise essentially forever!
For celebrities, fashion designers, artists & musicians this tool is invaluable. They can remove the middle man and directly communicate with fans and create unique experiences and giveaway through blockchain technology. We are doing this with iconic heavy metal band, Avenged Sevenfold